Genevieve Aronson, a Nielsen spokeswoman, said “For many consumers, White Claw grew to become synonymous with the entire hard seltzer category and (at least partially) grew to represent the summer of 2019.
Yes, consumers posted about what they drank - but, it seemed as though they were posting more about what the brand has grown to symbolize.” It captured the zeitgeist of American drinkers, as it sits at the nexus of health, wellness and convenience. Nielsen, the consumer research firm said “For many consumers, White Claw grew to become synonymous with the entire hard seltzer category and (at least partially) grew to represent the summer of 2019. “White Claw is starting to become the Kleenex of spiked seltzer,” wrote Jenna Fanduzzi, 27, who writes blogs about seltzer as a hobby. “If you were to go to the fridge and there were a bunch of different brands, you would call all of them White Claw.” By the summer of 2019, it was reported that White Claw accounted for over half of all total hard seltzer sales, with sales of White Claw growing 275% in the last 12 months. In 2016 he launched White Claw Hard Seltzer, an alcoholic seltzer water, with nine different flavours (Black Cherry, Ruby Grapefruit, Natural Lime etc), and 5% alcohol at 100-calorie. In 1996, as part if his company Mark Anthony Brands, von Mandl launched Mike’s Hard Lemonade, a brand of flavoured alcoholic lemonades. He currently owns three other vineyards: Checkmate Artisan Winery, Martin’s Lane Winery, and Cedar Creek Estate Winery, all located in the Okanagan Valley in British Columbia. He purchased his first vineyard, Mission Hill, at 31 in 1981.
He marketed his wine out of his car and eventually a small office in Canada’s Vancouver region.
The founder of White Claw, Anthony von Mandl is a British Canadian who started out in the wine industry in the 1970s. White Claw Hard Seltzer takes its inspiration from the legend of the White Claw wave – when three perfect crests come together to create a moment of pure refreshment. Reply retweet favorite Load more Find out more
0 kommentar(er)
